Performance Marketing as an Operating Model (Not a Channel)

How high-growth companies build measurement, experimentation, and creative velocity—so CAC stays under control while revenue scales.

CACExperimentationAttributionCreative

Performance marketing is not ads. It is decision architecture. High-growth companies treat marketing like an operating system. Every action is measurable. Every test informs the next iteration. The model has three pillars: Measurement: Without clean tracking, optimization is guesswork. Experimentation: Winning companies test faster than competitors. Creative velocity: Creative is the growth engine. Volume beats perfection. When performance marketing becomes a system, CAC stabilizes and revenue compounds.